Course Summary:

In this interactive session led by Kayvan Mott, you will learn how to effectively increase your online visibility while simultaneously building trust with the potential patients in your local community. Key aspects of this session include understanding the role of online reviews and how to best leverage them to build trust on your website and increase visibility on Google as well as ChatGPT, Gemini and AI search results.

Kayvan will also guide you through the essential design, content, and functional elements of a successful practice website and how they work together to enhance trust and credibility with potential patients. Participants will be equipped with specific SEO strategies tailored for dental practices to optimize your website for search engines and increase visibility. Lastly, you will discover techniques to convert casual online visitors into booked appointments, optimizing the patient journey from initial click to consultation.

The goal of this presentation is to empower dental practitioners to increase their online visibility, attract the right type of patients, and most importantly, build a sense of trust that encourages appointment conversions. This will ultimately lead to a more robust online presence, increased trust with potential patients, and a higher rate of appointment conversions.

Learning Objectives:

• Differentiate Your Practice from Competitors
• Discover the Key Elements of a Trustworthy Practice Website
•  Implement SEO Best Practices To Attract The Right Type of Patient
• Convert Google, ChatGPT, Gemini & Other Online Traffic into Appointments

Speaker Biography

Kayvan Mott is a dental marketing expert specializing in the strategy and implementation of online marketing that builds trust and increases new patient appointments. With 17+ years of dental marketing experience, Kayvan’s goal is to simplify online marketing, allowing you to focus on dentistry while making the most of your online presence - your website, social media marketing and online reputation.